Section 01•90 min/wk

The System

One 90-minute Sunday session is your entire weekly content commitment.

1.1 The Sunday batching session

The founders growing fastest on social share one habit: they batch content once a week. Here is why it works mechanically, not motivationally.

The context-switching tax. Every time you switch tasks, your brain pays a cost. Research shows it takes 15 minutes to fully re-engage with a creative task after switching. Writing one post per day means paying this tax seven times a week. Batching seven posts in one session means paying it once.

The flow state dividend. Post 1 takes 10 minutes. Post 2 takes 7 minutes. Posts 3 through 7 take 4 to 5 minutes each. Your brain loads the context once and stays loaded.

Block 90 minutes every Sunday. That is your entire weekly content commitment.

Block 1: Review (15 min)

Open SocialLead analytics. Answer three questions:

Which post got the most impressions? What was the first line? What made someone stop scrolling at that specific sentence?
Which post got the most engagement? Not impressions, engagement rate. This tells you what your audience cares about most deeply.
Which post drove the most profile visits? A profile visit means someone wanted to know more about you. That is a buying signal. What was different about that post?

Write the three answers down. These are your content signals for the week.

Ask yourself: “If I only wrote posts like my top performer this week, what would I write about?” That is your north star.

Block 2: Ideate (20 min)

You are not writing yet. You are sketching.

For each of the 7 days, write:

Hook: The first line only
Core idea: One sentence, what is this post about?
Format: Story / List / Proof / Tutorial / Comparison
CTA: What do you want the reader to do?

When you are stuck on ideas, pull from three sources:

Source 1: Your week. What happened in the last 7 days of building that someone else would find useful, relatable, or surprising? The struggle is content. The small win is content. The boring week where nothing happened is content.

Source 2: Your audience's questions. What did people ask in comments or DMs this week? Every question is a post someone else is afraid to ask.

Source 3: Your top performer. Your best post this week almost certainly contains 3 to 5 more posts inside it. The counterargument, the deeper dive, the related system, the follow-up data.

Block 3: Write (40 min)

Six minutes per post. No more.

Write the hook first. If it is not strong, rewrite it before continuing. The rest of the post does not matter if no one reads past the first line.

Write fast. No editing while writing. Write like you are texting a smart founder friend who has no patience for corporate language or vague insights.

If a post is not working after three minutes, skip it and come back.

The post structure:

Line 1:       Hook — makes them stop scrolling
Lines 2-3:    Setup — what is the situation or problem?
Lines 4-8:    Substance — the insight, steps, data, or story
Lines 9-10:   The turn — the takeaway or reframe
Line 11:      CTA — one ask, nothing more

Block 4: Schedule (15 min)

Open SocialLead. For each of your 7 posts:

Paste the content
Select which platforms this post fits
Customize the caption per platform if needed (30 seconds)
Set the time using your default schedule
Hit schedule

Close the laptop. Your social media is handled for the week.

✅ 7 posts. Up to 10 platforms each. Scheduled for optimal timing. Most founders publish fewer posts than this in an entire month. You just did it in 90 minutes.