Section 04•10 platforms
Platform & Distribution
One post, every platform, at the right time.
4.1 Optimal posting windows
Set these once in SocialLead. Every future post schedules to these windows automatically.
Instagram Tue–Fri 10:00 – 13:00
X / Twitter Mon–Fri 08:00 – 10:00
LinkedIn Tue–Thu 07:30 – 09:30
Facebook Wed–Fri 13:00 – 16:00
TikTok Tue–Thu 19:00 – 21:00
YouTube Thu–Sat 12:00 – 15:00
Pinterest Fri–Sun 20:00 – 23:004.2 One post, multiple platforms
You do not need to write entirely different content for X and LinkedIn. You need to adapt it.
In SocialLead's compose view, use the per-platform caption field:
- X: Shortened to hook + key point + CTA, or the first tweet of a thread. No link in body.
- LinkedIn: Full length, line breaks every 1–2 sentences, no link in body (drop in first comment).
- Instagram: Add 5–10 relevant hashtags, more visual framing.
- Threads / Bluesky / Mastodon: X version, slightly more conversational.
Three to five extra minutes per post. The reach difference is significant.