The two playbooks behind founders who actually grow on social.
No fluff, no theory, no AI-spun listicles. Two real playbooks — the system to stay consistent and the system to turn that consistency into customers. You can read both in the next hour and start implementing today.
Pick your starting point
Start with whichever problem is in front of you. Most founders read the Consistency Playbook first to fix the habit, then the Growth Playbook to compound it into pipeline.
How founders go from 2 posts a week to 14, without spending more time
The exact system founders use to turn 90 minutes on Sunday into a full week of content across 10 platforms. Built on the friction-removal principle: remove the logistics, and consistency follows.
- The 90-minute Sunday batching session (Review → Ideate → Write → Schedule)
- Hook, body, and CTA frameworks that get past the scroll
- The 7-day content rotation and repurposing engine
- The 10-minute weekly analytics loop
- Start HereWhy consistency breaks
- Section 01The System
- Section 02Writing Posts That Work
- Section 03The Content Calendar
- Section 04Platform & Distribution
- Section 05Analytics & Growth
- + 2 more
How to build an audience of buyers in 90 days, without ads or going viral by accident
The trust-building system that turns strangers into followers, followers into DMs, and DMs into customers. The same playbook behind founders going from 0 to $13K MRR through organic content alone.
- Profiles, public goals, and the trust ladder
- The 4-mode content loop and platform-specific tactics
- The build-in-public post types that compound
- The comment-to-DM lead generation system + 30-60-90 day roadmap
- Start HereTwo founders. Opposite results.
- Section 01Mindset & Foundation
- Section 02The Content Loop
- Section 03X vs. LinkedIn
- Section 04Writing Posts That Get Read
- Section 05Build in Public
- + 3 more
Cheat sheets while you read
Best times to post
Aggregate engagement windows. Always trust your own analytics over averages.
6 growth principles
The non-negotiables that show up in every chapter of both playbooks.