What are UTM parameters?

UTM parameters are tags added to URLs that help Google Analytics track where traffic comes from. The five parameters are: source, medium, campaign, term, and content.

Which UTM parameters are required?

Only utm_source is technically required for Google Analytics tracking. However, using source, medium, and campaign together gives you the most useful data.

Are UTM parameters case-sensitive?

Yes! In Google Analytics, utm_source=Facebook and utm_source=facebook are tracked as different sources. Use lowercase consistently.

Do UTM parameters affect SEO?

No, UTM parameters don't affect your SEO rankings. Google ignores UTM parameters when indexing pages. However, avoid using UTM tags on internal links.

UTM Link Builder

Build UTM-tagged URLs for Google Analytics campaign tracking. Add source, medium, campaign, term, and content parameters.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name

Campaign Term

Campaign Content

UTM Parameter Guide

utm_source — Where the traffic comes from (google, facebook, newsletter)

utm_medium — How the traffic gets to you (cpc, social, email)

utm_campaign — The specific campaign name (spring_sale)

utm_term — Paid search keywords

utm_content — Differentiates similar content or links within the same ad

About This Tool

Build UTM-tagged URLs for precise Google Analytics campaign tracking. Add source, medium, campaign, term, and content parameters with our free UTM builder. Includes quick-select buttons for common sources and mediums, and a detailed parameter guide.

How to Use

1Enter your website URL in the first field.
2Add the campaign source (e.g., google, facebook, newsletter).
3Add the campaign medium (e.g., cpc, social, email).
4Optionally add campaign name, term, and content parameters.
5Copy the generated UTM URL and use it in your campaigns.

Frequently Asked Questions

Want to schedule your posts too?

SocialLead lets you create, schedule, and publish to 10 platforms in seconds.

Related Tools

Engagement Rate Calculator

Calculate your social media engagement rate. Enter likes, comments, shares, and followers to measure performance.

Instagram Engagement Calculator

Calculate your Instagram engagement rate with likes, comments, saves, and followers. Benchmark against industry averages.

Twitter/X Engagement Calculator

Calculate your Twitter/X engagement rate based on impressions. Track likes, retweets, and replies.

Follower Growth Calculator

Calculate your follower growth rate over any time period. Track your account growth percentage.