What is a good Twitter/X engagement rate?

On Twitter/X, 0.5-1% is average based on impressions. Above 1% is good, and above 3% is excellent. Note that Twitter engagement is measured per-impression, not per-follower.

Where do I find Twitter impression data?

Twitter/X shows impression data in the analytics section of each tweet (click the bar chart icon) or in the Twitter Analytics dashboard at analytics.twitter.com.

Why use impressions instead of followers?

Twitter's algorithm means not all followers see every tweet. Using impressions gives a more accurate engagement rate based on people who actually saw your content.

Do quote tweets count as engagement?

Yes, quote tweets are a form of engagement. They're counted as retweets in Twitter's analytics.

Twitter/X Engagement Calculator

Calculate your Twitter/X engagement rate based on impressions. Track likes, retweets, and replies.

Formula: (Likes + Retweets + Replies) / Impressions × 100

Likes

Retweets

Replies

Impressions

Industry Benchmarks

Low

< 0.5%

Average

0.5% – 1%

Good

1% – 3%

Excellent

> 3%

About This Tool

Calculate your Twitter/X engagement rate based on impressions. Enter likes, retweets, replies, and impressions to measure your tweet performance. Twitter engagement is calculated per-impression rather than per-follower for more accurate results.

How to Use

1Enter the number of Likes on your tweet.
2Enter the number of Retweets.
3Enter the number of Replies.
4Enter the total Impressions from Twitter Analytics.
5View your engagement rate with Twitter-specific benchmarks.

Frequently Asked Questions

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