What is a good Instagram engagement rate?

On Instagram, 1-3% is average, 3-6% is good, and above 6% is excellent. Accounts with smaller followings often see higher engagement rates.

Do Instagram Saves count toward engagement?

Yes! Saves are an important engagement signal on Instagram and are weighted heavily by the algorithm. Include saves in your engagement calculation for an accurate picture.

How do I find my Instagram saves count?

You can see the number of saves on each post in Instagram Insights (available for Business and Creator accounts). Switch to a professional account if you haven't already.

Why is my Instagram engagement rate dropping?

Common reasons include: posting at inconsistent times, content that doesn't resonate, algorithm changes, or follower growth without engagement growth. Analyze your top-performing posts for patterns.

Instagram Engagement Calculator

Calculate your Instagram engagement rate with likes, comments, saves, and followers. Benchmark against industry averages.

Formula: (Likes + Comments + Saves) / Followers × 100

Likes

Comments

Saves

Followers

Industry Benchmarks

Low

< 1%

Average

1% – 3%

Good

3% – 6%

Excellent

> 6%

About This Tool

Calculate your Instagram engagement rate including likes, comments, and saves. Our Instagram-specific calculator uses the formula (Likes + Comments + Saves) / Followers × 100 and compares your result against Instagram industry benchmarks.

How to Use

1Enter the number of Likes on your Instagram post.
2Enter the number of Comments.
3Enter the number of Saves.
4Enter your Followers count.
5View your engagement rate with an Instagram-specific rating.

Frequently Asked Questions

Want to schedule your posts too?

SocialLead lets you create, schedule, and publish to 10 platforms in seconds.

Related Tools

UTM Link Builder

Build UTM-tagged URLs for Google Analytics campaign tracking. Add source, medium, campaign, term, and content parameters.

Engagement Rate Calculator

Calculate your social media engagement rate. Enter likes, comments, shares, and followers to measure performance.

Twitter/X Engagement Calculator

Calculate your Twitter/X engagement rate based on impressions. Track likes, retweets, and replies.

Follower Growth Calculator

Calculate your follower growth rate over any time period. Track your account growth percentage.