Playbook 02 — X + LinkedIn Growth Playbook

How to build an audience of buyers in 90 days, without ads or going viral by accident.

The trust-building system that turns strangers into followers, followers into DMs, and DMs into customers. Same playbook behind founders going from 0 to $13K MRR through organic content alone.

9 chapters · ~35 min read

Chapters

What's inside

Start Here
Overview
Two founders. Opposite results.
Why social media is a trust-building machine, not a broadcast channel.
Section 01
Setup
Mindset & Foundation
The Builder in Public mindset, profiles, and your one public goal.
Section 02
4 modes
The Content Loop
Entertaining → Educational → Convincing → Inspirational, on repeat.
Section 03
Per platform
X vs. LinkedIn
What works (and what kills reach) on each platform.
Section 04
Craft
Writing Posts That Get Read
Hooks, body structure, and specificity.
Section 05
Strategy
Build in Public
The highest-leverage organic strategy for founders.
Section 06
Lead gen
The Comment-to-DM System
Turn comments into warm DM conversations and trial signups.
Section 07
Weekly
Data, Connections, Roadmap
Weekly data ritual, the 10 connections system, and 30-60-90 days.
Section 08
Today
Setup & Action Plan
10-minute setup and your 90-day execution roadmap.

Read the playbook. Run the system.

SocialLead is the distribution layer the playbook is built around. 7-day free trial, credit card.