Using the wrong image size on social media costs you reach. Cropped thumbnails, blurry uploads, and black-barred videos all signal low-quality content to the algorithm. Bookmark this guide — we keep it updated.
Why Image Sizes Matter for Reach
Every platform has preferred dimensions. When you upload content that doesn't match those dimensions:
Images get auto-cropped in unexpected waysVideos get letterboxed or pillarboxedThumbnails appear blurry or cut off in the feedThe algorithm may deprioritize content with poor visual quality signalsGetting your dimensions right takes 30 seconds and meaningfully improves how your content is presented.
Instagram Image and Video Sizes (2026)
Feed Posts
**Square**: 1080 × 1080 px (1:1 ratio) — safest option for all placements**Portrait**: 1080 × 1350 px (4:5 ratio) — takes up more screen space, often performs better**Landscape**: 1080 × 566 px (1.91:1 ratio)**Minimum width**: 320 px; maximum width: 1440 pxInstagram Reels
**Recommended**: 1080 × 1920 px (9:16 ratio)**Safe zone for text/logos**: Keep critical content within the center 1080 × 1420 px to avoid UI overlaps**Max file size**: 4 GB**Max duration**: 90 secondsInstagram Stories
**Recommended**: 1080 × 1920 px (9:16 ratio)Same safe zone rules as Reels applyInstagram Carousels
Same dimensions as feed posts (square or portrait recommended)Up to 10 slides per carouselKeep consistent dimensions across all slidesInstagram Profile Photo
**Upload**: 320 × 320 px minimum**Displays as**: 110 × 110 px circleTikTok Video Sizes (2026)
**Standard vertical**: 1080 × 1920 px (9:16 ratio) — always use this**Horizontal**: 1920 × 1080 px (16:9) — supported but significantly lower reach**Square**: 1080 × 1080 px — supported but not recommended**Safe zone**: Keep text and faces away from top 200px and bottom 300px (UI overlays)**Max file size**: 287.6 MB (iOS) / 72 MB (Android) — use desktop upload for large files**Max duration**: 10 minutes (but 15–60 seconds performs best for growth)LinkedIn Image and Video Sizes (2026)
Feed Images (Single Image Posts)
**Recommended**: 1200 × 627 px (1.91:1)**Portrait option**: 1080 × 1350 px (4:5) — takes up more feed spaceLinkedIn Carousel (Document Posts)
Upload as PDF**Recommended slide size**: 1080 × 1080 px or 1080 × 1350 pxUp to 300 pages (aim for 5–15 for best performance)LinkedIn Videos
**Recommended**: 1920 × 1080 px (16:9) for horizontal**Vertical**: 1080 × 1920 px (9:16) — supported and growing**Max file size**: 5 GB**Duration**: 3 seconds to 10 minutesLinkedIn Profile Photo
**Upload**: 400 × 400 px minimum, 7680 × 4320 px maximumDisplays as a circleLinkedIn Cover Photo
**Recommended**: 1584 × 396 pxFacebook Image and Video Sizes (2026)
Feed Posts
**Image**: 1200 × 630 px (1.91:1)**Square**: 1080 × 1080 px also works wellFacebook Reels
**Recommended**: 1080 × 1920 px (9:16)Same safe zone as Instagram ReelsFacebook Stories
**Recommended**: 1080 × 1920 px (9:16)Facebook Cover Photo
**Page cover**: 820 × 312 px (desktop) / 640 × 360 px (mobile)Design for both: center your key content in the middle 640 × 312 pxFacebook Event Cover
**Recommended**: 1920 × 1005 pxX / Twitter Image Sizes (2026)
**Single image**: 1600 × 900 px (16:9) — displays fully in feed**Portrait**: 1080 × 1350 px — cropped in feed preview, shows full on click**Profile photo**: 400 × 400 px**Header/Banner**: 1500 × 500 px**Videos**: 1280 × 720 px (16:9) or 720 × 1280 px (9:16 vertical)**Max video size**: 512 MBYouTube Sizes (2026)
YouTube Thumbnails
**Recommended**: 1280 × 720 px (16:9)**Minimum width**: 640 px**Max file size**: 2 MB**Format**: JPG, GIF, or PNGYouTube Shorts
**Recommended**: 1080 × 1920 px (9:16)Same safe zone considerations as TikTokYouTube Channel Art (Banner)
**Recommended**: 2560 × 1440 px**Safe zone for all devices**: Center 1546 × 423 pxYouTube Profile Photo
**Recommended**: 800 × 800 pxPinterest Image Sizes (2026)
**Standard Pin**: 1000 × 1500 px (2:3 ratio) — the sweet spot**Square Pin**: 1000 × 1000 px**Long Pin**: 1000 × 2100 px (maximum height before truncation)**Idea Pins (Stories)**: 1080 × 1920 px (9:16)**Profile photo**: 165 × 165 pxPortrait pins take up more screen real estate in the feed and generally perform better.
Threads Image Sizes (2026)
**Image posts**: 1080 × 1080 px (square) or 1080 × 1350 px (portrait)**Videos**: 1080 × 1920 px (9:16) for vertical, up to 5 minutesProfile photo synced from InstagramBluesky Image Sizes (2026)
**Images**: Up to 4 images per post, max 1MB per image**Recommended dimensions**: 1200 × 675 px (16:9) or 1080 × 1080 px (square)**Videos**: 1080 × 1920 px vertical supported; 1920 × 1080 px horizontal also worksQuick Reference Cheat Sheet
| Platform | Feed/Post | Stories/Reels | Profile Photo |
|---|---|---|---|
| Instagram | 1080×1080 or 1080×1350 | 1080×1920 | 320×320 |
| TikTok | 1080×1920 | — | — |
| LinkedIn | 1200×627 | 1080×1920 | 400×400 |
| Facebook | 1200×630 | 1080×1920 | — |
| X / Twitter | 1600×900 | — | 400×400 |
| YouTube | Thumb: 1280×720 | Shorts: 1080×1920 | 800×800 |
| Pinterest | 1000×1500 | 1080×1920 | 165×165 |
| Threads | 1080×1350 | 1080×1920 | — |
| Bluesky | 1200×675 | — | — |
Schedule Perfectly-Sized Content with SocialLead
When you upload content to SocialLead, the platform flags dimension issues before your post goes live — so you catch problems before they cost you reach. Schedule content across all 9 platforms from one dashboard.
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